The turnover of GSL is Rs 625 crore. Godrej Sara Lee was formed in 1995, a year after Godrej acquired the Good Knight brand from R Mohan.
At present, Godrej Sara Lee's portfolio largely consists of household insecticide brands like Hit and Good Knight in India, apart from Sara Lee's air purifier brand, Ambi Pur.
Global consumer goods firm Sara Lee Corp is selling its 51 per cent stake in joint venture with Indian company Godrej to Godrej Consumer Products Ltd for 185 million euros (about 234 million dollars), as the US-based company focuses on growing its food and beverage businesses.
"If at all Godrej plans to buy out the global household business of Sara Lee, there will be strong competition from multinationals like Unilever and P&G. So, it is unlikely that GCPL will go ahead with it," a research analyst from Religare Capital Markets said.
Godrej to focus more on own brands as the licensing agreement with Sara Lee ends in two years.
After acquisitions in Europe and Africa in the last 12 months, the Godrej group is now looking at possible acquisitions in Brazil and Indonesia.
Star has sold ad slots for the show, which goes on air from January 22 at an estimated Rs 10-13 crore per sponsor, said sources.
It has set in motion an integration exercise that will see it transfer its category knowledge and expertise in hair colour and household insecticides to the acquired units.
The group's much-touted acquisitions in recent years follow a series of disappointments in joint ventures.
Most business groups in India, including Godrejs, Tatas and Mahindras, have seen patience tested in JVs, with some of them winding up quickly
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